Mr. Christian is the Executive Director of Marketing Strategies at Texas Tech University (TTU) and a founding partner in Ag World Advisors, LLC.  His professional experience of over 40+ years includes working within major agricultural science companies, e.g., Rhone-Poulenc, Aventis, Bayer Crop Science and BASF holding multiple roles including senior executive positions. He has experience both nationally and globally for achieving financial targets, technology launches and adoption, strategic planning, marketing programs and campaigns, downstream market demand creation, multiple agronomic field activities, seed production and processing. At TTU he collaborates with faculty on strategic planning to expand federal and private funding for agricultural research and the commercialization of agricultural technologies. Monty has a heritage in farming and animal production and has BS and MS degrees from New Mexico State University.